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Rustek x Keep Tahoe Blue | Crush It Don't Kill It

Rustek x Keep Tahoe Blue | Crush It Don't Kill It

Regular price $44.95
Regular price Sale price $44.95
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Shipping calculated at checkout.

Technical Specs

Unstructured Style
100% Hemp
Vegetable tanned leather patch
Signature Tencel embroidery
Strapback w/ Metal Size Adjuster
Patent-Pending CorkFlex Natural Brim Technology
Made in Canada
Finished in Portland, OR

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  • Hemp

  • Bamboo

  • Cork

  • Vegetable Tanned Leather

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For November's hat of the month we're teaming up with our friends at Keep Tahoe Blue to protect and conserve the beauty of Lake Tahoe -- 25% of sales donated to Keep Tahoe Blue to support their conservation programs, so the beauty of Lake Tahoe can be loved for generations to come. 

"Crush it, don't kill it" means "enjoy Lake Tahoe, but don't destroy it." The tahoe basin has seen increasing levels of litter, trash and destruction in recent years, and this message is a reminder that anyone and everyone is welcome, so long as they do their small part to leave Tahoe better than they found it. Keep Tahoe Blue has facilitated over 1400 cleanups, shaped regulation, policy and so much more to conserve the beauty of Lake Tahoe -- join us in supporting their mission to keep the lake pristine with your new favorite hat.

Made in Canada from ultra lightweight, 100% hemp 'summer cloth' and our patent pending Cork + Bamboo brim construction for unmatched comfort and durability.

Introducing CorkFlex

Constructed from cork and bamboo, Corkflex brims are softer, lighter and more comfortable than plastic brims. The only thing you’ll wonder is why plastic hats are still a thing. 

As always, your Rustek hat is

  • Made From Plants, Not Plastic

    Until now, all hats were made with plastic. We didn’t think that was cool, so we decided to do something about it. 

  • 100% Renewable

    Made exclusively from the most renewable resources on earth. Cork, bamboo, hemp and organic cotton.

  • Two Trees Planted

    To make sure your hat gives back to the planet more than it takes to make, we’re planting two trees for every one!

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