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Sustainable hats, made from plants not plastic.

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September Hat of the month

100% of sales benefit Maui Strong Fund, directly supporting the community and wildfire relief efforts in Maui. Designed in collaboration with Maui based artist, Sarah DeYoung (@sarcreate). "Mālama" means “take care of, protect”, in Hawaiian. Help support their recovery and represent the cause with this limited edition design and get a dope, 100% natural hat as a thank you for your contribution.

Check it out

Natural Beanies

The softest 100% merino and organic cotton beanies... Ever? You be the judge.

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Outdoor goods should be good for the outdoors

We’re on a mission to change how we think about sustainability, and kick plastic for good, starting with hats. Join us on our journey to challenge what it means to be sustainable in the outdoor industry. Read our story here!

Introducing CorkFlex

When we discovered sustainable hats didn't exist, we decided to do something about it. Constructed from cork and bamboo, Corkflex brims are softer, lighter and more comfortable than plastic brims. The only thing you’ll wonder is why plastic hats are still a thing. 

  • Natural Hats

    Made from the most renewable materials on earth... And thats it!

    Shop Hats 

  • Natural Beanies

    Made in the USA from 100% Merino wool + organic cotton.

    Shop Beanies 

  • Custom/Wholesale

    Sustainable hats for your brand, shop, event! Low minumums, high impact.

    Show more 

Blog

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  • The Best Plastic-Free Gift Guide for 2022

    The Best Plastic-Free Gift Guide for 2022

    Kick plastic this holiday season with all-natural products from brands we ❤️! By supporting small businesses making a difference you can have a positive impact, so instead of encouraging you...

    The Best Plastic-Free Gift Guide for 2022

    Kick plastic this holiday season with all-natural products from brands we ❤️! By supporting small businesses making a difference you can have a positive impact, so instead of encouraging you...

  • Natural Material Spotlight: A Deep Dive into Cotton

    Natural Material Spotlight: A Deep Dive into Co...

    In this blog, we’re doing a deep dive into all things cotton. We're covering the main differences between conventional cotton and organic cotton, the sustainability aspects of each one, and...

    Natural Material Spotlight: A Deep Dive into Co...

    In this blog, we’re doing a deep dive into all things cotton. We're covering the main differences between conventional cotton and organic cotton, the sustainability aspects of each one, and...

  • Natural Material Spotlight: Everything You Need to Know About Hemp

    Natural Material Spotlight: Everything You Need...

    In this blog, we’re covering everything you need to know about hemp—a plant that has the potential to transform the fashion industry. We’re talking about its history, legality, different uses,...

    Natural Material Spotlight: Everything You Need...

    In this blog, we’re covering everything you need to know about hemp—a plant that has the potential to transform the fashion industry. We’re talking about its history, legality, different uses,...

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