
September Hat of the month
100% of sales benefit Maui Strong Fund, directly supporting the community and wildfire relief efforts in Maui. Designed in collaboration with Maui based artist, Sarah DeYoung (@sarcreate). "Mālama" means “take care of, protect”, in Hawaiian. Help support their recovery and represent the cause with this limited edition design and get a dope, 100% natural hat as a thank you for your contribution.
Natural Beanies
The softest 100% merino and organic cotton beanies... Ever? You be the judge.
Outdoor goods should be good for the outdoors
We’re on a mission to change how we think about sustainability, and kick plastic for good, starting with hats. Join us on our journey to challenge what it means to be sustainable in the outdoor industry. Read our story here!

Introducing CorkFlex
When we discovered sustainable hats didn't exist, we decided to do something about it. Constructed from cork and bamboo, Corkflex brims are softer, lighter and more comfortable than plastic brims. The only thing you’ll wonder is why plastic hats are still a thing.